Jayantha Rao Kedige, presently working as a Creative Director in an ad agency IdeaNow Communications, Bangalore and Mangalore, embodies strong artistic sensibilities with a passion for art and expertise in contemporary technologies. His impact on most of his clients work is always invaluably pragmatic and transformative. An insightful and inventive, interaction designer, he constantly ensures the primacy of positive user experience. He has always been a supporting wall for the family by supporting the art gallery and exhibition around the country.